Startups that make travel safe, fun for women, help manage client identities

(From left to right) Wovoyage founder Rashmi Chadha, and LoginRadius’s co-founders Rakesh Soni and Deepak Gupta.

New Delhi: We profile two diverse startups using technology.

Wovoyage: Curating tours for women with AI

Wovoyage, a travel startup aimed at women travellers, was founded by Rashmi Chadha in 2016. It has operations in India and Japan currently and uses technology to customize the booking and travel experience. “Our travel engine uses artificial intelligence (AI ) and can offer recommendations even to new customers by analysing location, season, and travel tags by using algorithms that calculates trending destinations and experiences,” says Chadha.

Experience recommendations are based on destinations and tours booked by customers previously and are context-driven to make the trip more enjoyable, she adds. Wovoyage also offers hyperlocal tours that are curated by its AI engine. Other initiatives include Wowheels, where women can carpool together thus saving on costs and making their travel safe and fun.

By the end of this year, Chadha is all set to launch the first women-friendly travel app for both Android and iOS to make the travel experience exciting and safe for women.

LoginRadius: Securing identities and data

LoginRadius aims to help firms securely manage customer identities and data to deliver a “unified customer experience”. It does so by leveraging over 200 pre-built integrations and data security, and enabling businesses with unified customer registration, login, and self-service experience.

Launched in 2012 by Rakesh Soni and Deepak Gupta, the startup claims to have over 3,000 businesses as clients and about 700 million users worldwide. “Customer identity is at the intersection of security, digital business, and compliance. This requires significant expertize to build and maintain in-house, resulting in an extended go-to market time,” said Deepak Gupta, chief technology officer and co-founder, explaining the rationale behind LoginRadius.

Its cloud-hosted service provides the platform to securely manage and transact with billions of customer identities while keeping privacy and compliance regulations, such as General Data Protection Regulation (EU) in mind. The LoginRadius platform is currently managing 750 million logins and over 6.5 billion API (application programming interface) calls every month, along with which they have delivered a peak load of 150,000 logins and sign-ups per second.

The platform is being used by companies like Condé Nast, Viacom, Vogue India, Canadian Broadcasting Corp. and 21st Century Fox.

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